Bermuda Run, North Carolina Fee-Only · Fiduciary Established 1985
Independent · Fee-Only · Fiduciary

The care of your wealth,
entrusted to a family firm.

For over four decades, Woodard & Company has served as a principled advisor to the capital of individuals, families, and institutions across the Triad and throughout the country, guided by a singular discipline and an unbroken fiduciary standard.

Winston-Salem  ·  Established 1985
Over Forty Years of Independent Counsel Fee-Only Fiduciary Registered Investment Advisor Team-Based Committee
The Firm

A fee-only fiduciary, independent and privately held.

Woodard & Company Asset Management Group, Inc. is an independent and privately owned Registered Investment Advisory firm established in Winston-Salem in 1985. We serve individuals, families, and institutions primarily across the Piedmont Triad, from our home office in Bermuda Run, though our client relationships extend to clients in thirty-two states and, in a handful of cases, in other countries. We are compensated only by our clients, never by commissions, product sales, or third-party incentives.

Here at Woodard & Company we hold our fiduciary responsibility as our most important guiding principle. We define our fiduciary responsibility very simply: we hold the client’s interest first. As fee-only advisors, we have a clear focus and a strong commitment to that responsibility. We seek to eliminate any conflict of interest, and endeavor to do our very best managing each client’s assets.

Our team-based Investment Committee, not any single advisor, makes the decisions that shape each portfolio. The result is a standard of care informed by collective judgment rather than individual ambition, and a practice built to outlast any one generation.


— John B. Woodard, Jr., Founder and President

The Woodard & Company Investment Committee in session, guiding portfolio decisions for every client
The Investment Committee in session
Our Standards

Three principles, uncompromised.

These are not marketing claims. They are the operating rules by which we have conducted our practice for several decades.

Fee-Only, Always.

Our compensation arrives from a single source: our clients. We accept no commissions, no trailing fees, no incentive payments from any third party. The alignment of our interests with yours is neither implied nor advertised, it is structural.

Fiduciary by Law.

Woodard & Company is registered with the United States Securities and Exchange Commission. We are legally bound to put the interests of our clients above our own, at all times, in every decision. This is not a brochure commitment, it is the operating standard that governs every account, every allocation, and every conversation.

Quality and Diversification.

We believe the quality of the underlying security and the diversification of the portfolio are the cornerstones of sound management. Our framework has not changed in over forty years, because the principles that govern sound investing do not change.

Always Buy Quality
and Diversify.®
— A Philosophy, Not a Slogan
Investment Services

A complete framework for serious capital.

Discretionary asset management, financial planning, tax-efficient strategy, and direct custody, for individuals, families, and institutions with a long time horizon.

— 01 / Individual

Individual Services

Personalized discretionary asset management for individuals and families. We seek to understand each client’s objectives, risk tolerance, and circumstances in order to tailor a considered strategy appropriate for their life.

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— 02 / Institutional

Institutional Services

Management for endowments, foundations, pension and profit-sharing plans, and other institutional portfolios. Our disciplined, committee-based process is well suited to oversight and long horizons.

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— 03 / Strategy

Investment Strategy

Tactical Asset Allocation, an actively managed framework that adjusts the mix of stocks, bonds, and other asset classes as market and economic conditions evolve, and the Market Leaders Portfolio, our focused portfolio of blue-chip equities selected through our Investment Committee’s disciplined framework.

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— 04 / Planning

Lifestyle & Financial Planning

Comprehensive planning is offered as a complimentary service to our clients. Retirement, tax-efficient income, estate objectives, lifestyle goals, and more are addressed as integrated components of the portfolio at the client’s request.

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— 05 / Custody

Custody

Client assets are held in direct custody with Fidelity Institutional, an independent qualified custodian. Statements, reporting, and access to holdings are provided directly by the custodian. A quarterly performance report is provided by Woodard & Company.

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— 06 / Fees

Transparent Fees

A straightforward fee schedule based solely on assets under management. No commissions, no performance incentives, no hidden compensation.

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Tactical Asset Allocation

A flexible framework, actively managed.

Tactical Asset Allocation is our primary management style for clients seeking a diversified, multi-asset portfolio. We construct each portfolio across stocks, bonds, and other asset classes, then adjust the mix as market conditions, valuations, and economic data evolve. The framework is active by design, disciplined by process, and built around what the client is actually trying to accomplish.

Allocations are not static. Positions are reviewed continuously by the Investment Committee, with changes made in response to material developments in the underlying fundamentals, not in response to short-term volatility. The objective is consistent: a portfolio appropriate for the client’s objectives, with appropriate risk for the prevailing environment.


Multi-Asset
Stocks, Bonds, & More
Active
Continuously Reviewed
Tailored
To Client Objectives
Investment advisor reviewing portfolio allocation with a client at Woodard & Company
The Wall Street and Broad Street intersection in the New York financial district
The Market Leaders Portfolio

A focused portfolio of blue-chip equities.

The Market Leaders Portfolio invests in approximately twenty to fifty companies that represent the primary leaders, or emerging leaders, of their industry groups. Predominantly large-cap equity, generally sector-neutral to the S&P 500, with an emphasis on long-term holding periods and the minimization of taxable events.

Positions are continuously monitored and evaluated against fundamental measures, management quality, and broader market context. Changes are made when compelling fundamental factors emerge, not in response to transient noise or the day’s headlines.


20–50
Core Holdings
Large-Cap
Predominantly Equity
S&P 500
Generally Sector-Neutral
Our Team

Many disciplines, one standard.

We have assembled a multidisciplinary team of professionals who apply a consistent and cohesive strategy to the management of our clients’ assets.

The Woodard & Company team outside the Bermuda Run, North Carolina office
John B. Woodard, Jr., Founder and President of Woodard & Company
John B. Woodard, Jr.
President & Founder
Joan Woodard, CPA, Chief Financial Officer at Woodard & Company
Joan Woodard, CPA
Chief Financial Officer
Todd Senter, CFP®, Investment Advisor Representative at Woodard & Company
Todd Senter, CFP®
Investment Advisor Representative & Chief Compliance Officer
Matthew Blades, MSF, CFP®, Investment Advisor Representative at Woodard & Company
Matthew Blades, MSF, CFP®
Investment Advisor Representative
John Woodard III, Investment Advisor Representative at Woodard & Company
John Woodard III
Investment Advisor Representative
Steve Hungerford, Investment Advisor Representative at Woodard & Company
Steve Hungerford
Investment Advisor Representative
Stan Hungerford, Distributions Manager at Woodard & Company
Stan Hungerford
Distributions Manager
Marci Howard, Client Services at Woodard & Company
Marci Howard
Operations Manager
Tonia M. Cornett, Client Services at Woodard & Company
Tonia M. Cornett
Administrative Assistant
John B. Woodard, Jr. and John Woodard III, hosts of The Generational Investors podcast
The Podcast

The Generational
Investors

Two generations. One philosophy. A conversation about markets, discipline, and the long horizon.

Hosted by John Woodard III with his father, John B. Woodard, Jr., as the frequent featured guest, The Generational Investors brings the weekly discussions of a nearly fifty-year investment practice to a broader audience. New episodes explore market structure, economic history, portfolio philosophy, and the habits that separate enduring investors from transient ones.

Anchor Host
John Woodard III
Featured Guest
John B. Woodard, Jr.
Listen on YouTube    All Episodes
The original Woodard & Company office in Reynolda Village, Winston-Salem, founded 1985
Reynolda Village, 1985
History

From an office in R. J. Reynolds’ renovated cow barn to over one billion dollars under sound investment counsel.

Woodard & Company was founded in May of 1985 in the upstairs of the restored Reynolds farm “Cow Barn” in Reynolda Village, Winston-Salem. From those modest beginnings, the firm has grown into one of North Carolina’s larger established independent Registered Investment Advisors, without ever compromising the principles on which it was founded.

1985 - 1993
Founded in Reynolda Village, in the upstairs of the restored R. J. Reynolds farm “Cow Barn.”
1993 - 1998
Relocated to the Lewis Eberhardt House in historic Old Salem, the original early-1800s Moravian clockmaker’s residence.
1998 - 2006
Moved to 150 South Stratford Road to join the concentrated investment community of Winston-Salem.
2006 - Today
Purpose-built headquarters at Kinderton in Bermuda Run, near Tanglewood Park, designed after a 17th-century Virginia home.
The Full History
The Winston-Salem, North Carolina skyline at dusk, the region Woodard & Company has served since 1985
Rooted in the Triad

A firm built in Winston–Salem.
Serving the entire Piedmont Triad.

From our home office in Bermuda Run, we serve individuals, families, and institutions primarily across the Piedmont Triad, though our client relationships extend well beyond. We work with clients in thirty-two states and, in a handful of cases, in other countries.

A region we know because it is ours.

Request an Introduction

An enduring relationship begins with a conversation.

Meaningful counsel begins with meaningful understanding. If our approach sounds like the kind of partnership you are looking for, we would welcome the chance to meet you.

Request an Introduction
Office
117 Kinderton Blvd.
Bermuda Run, NC 27006
Correspondence
Hours: Monday through Friday, 8:30 – 5:00  ·  Closed on Market Holidays